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In a poll of 2,744 U.S. adults, Americans said they want consistent privacy protections regardless of where they live or the type of company they interact with.

Americans Want Consistent Privacy Protections Across State Lines

93%

93% of respondents say it is “extremely,” “very,” or “somewhat” likely that their personal information will be misused when it’s not protected by the same law or consistent regulations across the entire country.

78%

78% of respondents say that their privacy protections should not change depending on where they live in the U.S.

Americans Want Consistent Privacy Protections Online & Offline

More Americans know how to find information about their privacy protections and settings with online platforms than they do with brick and mortar businesses.

0% 20% 40% 60% 80% 100% 45% 25% Online Platforms Brick & MortarBusineses vs.
90%

of respondents say that personal information should have the same protections regardless of whether it’s shared with an online company or brick and mortar business.

Virtually all respondents say that it is important to have privacy protections that cover the data they share with online companies and brick and mortar businesses alike.

Many Americans Are Comfortable Sharing Data With Companies In Exchange For Free Or Low-Cost Services

Percentage Of Respondents Who Are “Extremely,” “Very,” Or “Somewhat” Comfortable With:

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 78% 70% 70% Sharing data with a GPS ?or traffic navigation app?to find nearby stores,?restaurants, and other?location-based services. Sharing data if it will?allow businesses to?provide better, more ?customized services or?products tailored to?their preferences. A company – with whom?they’ve shared their data – ?anonymizing and sharing?that data with a government?or nonprofit organization to?help manage a public health or?safety crisis.
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